The big downside to bartering is that there needs to be a "double coincidence of wants." This means that for barter to occur between two parties, both parties need to have what the other wants. A restaurant might love to be able to "pay" a PR company in the form of food and beverage credit at the restaurant, but considering that PR companies usually charge up to a couple of thousand dollars per month, would they want to have that much F&B credit to one restaurant? Would a refrigerator supplier want F&B credit if they were located far away from your restaurant? These questions demonstrate how the double coincidence of wants can be a major hindrance to successful bartering. The Answer (hopefully!)
At inKind we have come up with a solution to this problem, that gets your customers involved. If there is a service you want to engage or an item you want to purchase, we provide you with the funding for it, and take credit to your business in exchange. We then sell that credit as high dollar gift cards to members of your local community. You get the service/item you need, and you "pay" for it with your goods and services when someone comes in to redeem a gift card.
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