4. Strategic partnerships
Being the go-to place for a local business when it celebrates a retirement, big birthday or sales win can provide a healthy bump in sales, often with less cost-conscious ordering. Getting connected with the local "meet-up" groups can also provide increased revenue, often on slow nights. At Prequel we hosted the local tech meet-up's happy hour. They would come at 8.30pm on a Tuesday - a time when our regular business was slowing down - and provide a 50% boost to our night's revenue.
Some of these options can be implemented without much capital outlay (strategic partnerships just require dedicating some time to researching and reaching out, and online ordering requires picking up the conversation with a delivery company that has probably emailed you at some point already). A new POS will set you back a considerable sum, but inKind can finance the system for you through selling high dollar gift cards - which will also help change the behavior of your customers to get them to spend more per visit - it's a double win!