inKind
How To Write A Good Job Ad
Friday, July 20th 2017

The first hurdle in getting good staff is attracting the right candidates with your job posting. Having a pool of strong hopefuls to pick from means you can find someone that fits with your brand and will be a great ambassador for the business.

Here are our tips on making a great job ad:

Grab 'em with the headline
In many places it's a servers world right now (i.e. there are more restaurants looking for servers than servers looking for restaurants), so you need to make your headline jump out amongst the crowd. Get a little descriptive, focusing on what makes your opportunity better and different to the others, e.g. "Line Cook with Menu Input in Washington, DC - get your dish creations in the dining room". Steer clear of exclamation points.
Represent your brand throughout
As you write your job ad, try to convey the environment you have created - is it "fast-paced" or more "friendly, relaxed atmosphere". This will help guide the right kind of applicants to you. If you're a casual spot, keep your messaging chatty, if you're more fine dining, a more formal tone that reflects the formal nature required of staff might be best.
Details, details, details
You don't want to waste time reading applications or interviewing candidates that just aren't right. Reduce this risk by giving as much detail as you can about the job - day-to-day duties, skills required, experience required, where the employee will sit in the hierarchy of the company.
Tell them about you
You want your staff to be as excited about the food and drinks being put out as you are. Give details about the restaurant - the type of cuisine, size, atmosphere. Include some pics of the space so folks get pumped about working somewhere so cool looking.
Caveats
While you want to give lots of details (see above), include language to avoid a later standoff with an employee who is asked to do something they don't want to do - e.g. "and other duties commensurate with the grade and level of responsibility of this position".
$$$
Including an actual salary figure could limit the number of people who apply (maybe you would be willing to pay a little bit more for an absolute rock star, but you'd never see them if you price the role too low). Instead, go for a flexible statement such as "a competitive salary with benefits".
Nothing Discriminatory
Do not list an age range or gender requirement as you could be exposing yourself to legal action. Even certain phrases that imply you want someone younger can get you into hot water, so take care on the language you use.
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