inKind
Marketing Copywriter
Austin, TX
Role Summary:
A Copywriter at inKind will work across teams and on many facets of the business. They have experience writing D2C as well as B2B communications and aren't afraid to work on something new or different when the opportunity presents. They are genuinely passionate about digital marketing and the online space and possess a strong knowledge of e-commerce, social platforms, and how to write for multiple audiences. Working with an early-stage company excites them or they have worked with start-up brands to define their brand, grow their audiences, and engage users.

Responsibilities:
  • Write compelling and creative editorial, evergreen marketing material, seasonal campaigns, and emails, to promote the product on behalf of our clients and to promote our company/brand across different audiences
  • In collaboration with Strategy and Leadership teams, develop the brand tone of voice and storytelling and across all relevant touchpoints. Then be the guardian of this voice.
  • Demonstrate innovative thinking by creating scalable solutions that can be used across multiple brands/clients to help nurture customer relationships, convert sales, and grow lifetime customer value (i.e., customizable email campaigns, templated subject lines and CTAs, incorporation of hyper-personalization)
  • Actively gather information and gain knowledge of the Company's model and products, processes, differing audiences, the consumer, and each client's unique brand(s) to better create a cohesive voice.
  • Support the Product team and write intuitive copy as the app evolves and new features are added.
  • Demonstrate knowledge of current trends and actively seek out what is next, bringing fresh points of view and a clear command of relevance (right message, right place, right time)
  • Share knowledge, experience, and skills with other team members; working with design counterparts to ensure continuity across all touchpoints.
  • Manage multiple and competing work priorities and projects, demands, and changes, owning each task from concept to completion
    Who You Are:
    • You are excited about restaurants and invested in their success
    • You are data-driven: creative and broad-minded, unafraid to test multiple copy iterations and embrace the power of data and testing to make decisions that inform the creative process
    • You are detail-oriented: in Hospitality, details matter, and this translates to everything we do.
    • You are self-sufficient: you'll be working in constant contact with our entire team, but each of our members is expected to own their own projects. Manage your own tasks and ask for help when needed.
    • You are a dreamer and an executor: we love innovative thinking and encourage team members to present thoughtful ideas (big and small). You'll also take the lead on testing your ideas and rolling out the successful ones, implementing new best practices.
    • You are motivated: you will be part of a fast-growing company so you should be hungry to hit targets and be intrinsically motivated to increase revenue, no matter what part of the team you are on.
    • You are a people person: having good relationships with your colleagues makes work more fun and makes the product better. You'll be part of a small but mighty team, so working comfortably together is essential.
    Skills/Qualifications:
    • Bachelor's degree or equivalent education/experience
    • 4+ years of writing experience in a corporate or agency environment required, preferably as a copywriter for a major brand, e-commerce company, or startup
    • Creative and bold thinker with expert command of the English language (including spelling, grammar, punctuation)
    • Effectively communicate and present concepts and ideas
    • Adept at creating concepts and reinventing concepts to continuously support client's brands
    • Ability to write according to multiple clients' brand and voice
    • Strong written, verbal, and interpersonal communication skills
    • Experience working with common team collaboration and presentation tools such as Google Suite, Slack, Trello, Keynote, etc.
    • Experience working with restaurants or food-related entities/clients is a plus
    • **MUST HAVE PORTFOLIO LINK ON RESUME**

    Compensation/Benefits:

    • Medical/Dental coverage plan
    • Flexible vacation and remote work policies
    • Opportunity for equity in an early-stage startup
    • Team building and cultural experiences (i.e. offsites, speaker/seminar series, chef-led classes)
    • Career development training opportunities
    • Office-catered lunches and snacks
    • Pet-friendly office space

    inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at careers@inkind.com.