Michael Saeta

June 5, 2020
Serving San Diego Frontline Workers + Restaurants
inKind, in partnership with Maha/Anheuser-Busch, develops new model for charitable giving during COVID-19
Last week marked the official launch for the Serving San Diego Initiative in which inKind doubled the impact of a $30,000 donation directed toward the San Diego community. Thanks to a charitable donation from Maha, a Southern California based hard seltzer brand, inKind was able to aid both restaurants in need of cash as they recover from the impact of COVID-19, and frontline workers risking their lives to keep us safe during this pandemic.

How it works
Maha donated $30,000 to the Sharing Hands Foundation, a 501(c)(3). Sharing Hands used the donation to purchase dining credit (gift cards) from location restaurants in San Diego, and then distributed that dining credit to frontline workers. The restaurants received $30,000 in revenue to support them at this trying time, and the frontline workers received $30,000 in well deserved meals.
Last week inKind and Sharing Hands visited San Diego and delivered food from five of the participating restaurants to Scripps Hospital in Chula Vista, as well as issuing dining credit to the San Diego Chapter of the Emergency Nurses Association, the San Diego Food Bank, the San Diego Fire Rescue Foundation, and the San Diego Police Officers Association.

"Being a Southern California company, we knew that we needed to do something to help our local community during this crisis and we wanted to do it in such a way that would really make an outsized impact. We approached inKind with a challenge: help make our $30,000 donation yield $60,000 worth of value, helping both restaurants and the frontline workers who are fighting for our lives," said Rusty Zaun, general manager of Maha.

25 restaurants, ranging from mom & pop shops, to San Diego staples joined this initiative to support frontline workers in their communities. Restaurants like the Crack Shack, Catania, Herb & Wood, Tajima, and Cloak & Petal are now servicing frontline workers as they come in to redeem their $100 gift cards using the inKind platform. "We really appreciated being able to be a part of this initiative," said Cesar Vallin, owner of Cloak & Petal. "It isn't often that you receive a donation that goes toward helping you, and then also in turn helping those protecting us during this time."

Looking toward the future, inKind hopes to recreate this initiative on a much larger scale. Utilizing this unique model, inKind can take any donation further, aiding both restaurants and an in-need group that a corporate sponsor wishes to support!

Some of the recipients of dining credit at Cross Street Chicken, thanks to the donation from Maha
For more information, email

Charity Partner: Sharing Hands Foundation

Restaurants supported: Animae, Catania, Cloak & Petal, Crack Shack, Devil's Dozen Donuts, Encontro North Park, FireHouse, GoodOnYa, Gravity Heights, Herb & Eatery, Herb & Sea, Herb & Wood, Juniper & Ivy, Kettner Exchange, Mangia Italiano, The Barrel Room | Rancho Bernardo, URGE | Rancho Bernardo, Urge Common House, Woomiok, Common Theory Public House, Cross Street Chicken & Beer, Tajima North Park, Tajima East Village, Zen Modern Asian Bistro, The Cork and Craft